Juliana Privitera is a designer and user researcher who specializes in digital/ phygital user interface and experience design. Previously, she worked for HS-Design (now Ensera Design) as a UIUX Designer and supported the human factors team. She has been involved with user studies, usability testing and emphasizing accessibility throughout all of her design work. She also has Master’s in design for health at Sheffield Hallam in conjunction with Lab4Living and the research done with Medical Photonics team out of Nottingham, which has since been completed. If she is not working she is trying to reign in the chief creator of chaos or jumping into bodys of water in freezing temperatures for fun.